James Cameron, Avatar

An Excerpt from an interview with James Cameron about Avatar:

"Was he looking to change the world?

We are at a real fork in the road where we can stick with business as usual or we can change. If we don’t change, things are going to get pretty dark, pretty quick. The first step to galvanizing people to action is getting them thinking about the problem. I have no illusions that an entertainment film is going to change the world. But you can have a small incremental effect by having an emotional impact. This is not a film that teaches in the way that “ An Inconvenient Truth” did. It’s not meant to be preachy. Between the lines of what is basically kind of an action-adventure story, you can have power in creating emotional response."

Read the whole blog post at Dot Earth. Image from Flickr.